Design by The Future Forward — a small design studio based in New York for Workstead.
NGRS is a recruitment firm, scouting top management for companies in various industries. The Bakery design studio redesigned the existing logo and created a visual identity for the business.
The logo is our take on a humble compass. It represents the ability of a great recruiter to search and to look in the right places, to avoid problems and find the best solution. As most of the company’s staff are women we chose pink as a primary colour, which coincided with pink being used extensively in freshly designed interior of the Moscow office.
To balance out the candy pink colour we chose a very utilitarian sans serif typeface and designed a rigid grid to make all the communications look serious & professional. We payed extra attention to laying out all the documentation & created clear hierarchies to make every document easy to read.
In a designer’s hectic life, there are always projects to juggle, deadlines to meet, and clients to deal with. Many designers spend so much time creating other people’s brand identities, they don’t get a chance to build their own. It’s even easier to pass up personal branding if you work in an agency, since you don’t obtain clients through your own marketing efforts.
But a strong brand identity is crucial to developing any designer’s career. It helps you make a better impression on potential clients, hiring managers, and even current colleagues or employees.
Personal logos are one of the best ways to enhance your brand. They may seem small, but this one tiny symbol can do wonders. It conveys who you are as a professional and as a person—which is super important for clients who are interested in hiring you.
So how do you create the perfect logo for your personal brand? Follow these six simple steps.
Imagine a mechanic telling you he’s going to rebuild your car’s motor—but when you return, he presents you with a different car. You wouldn’t be very happy that he got rid of your car, rather than fixing the problem.
Yet many designers put their clients in exactly this scenario. When asked to redesign a logo, they totally scrap the old design and come up with something different. But in reality, they should find the original logo’s good qualities and improve them during the redesign.
Just as many traits can make a logo “work,” there are numerous ways to play up those good features in the redesign. To help you learn the ins and outs of this nuanced task, the team at Company Folders has rounded up the 7 most effective ways to redesign a logo.