Branding for a tattoo shop that resides on the island of Malta. Operated by two eccentric owners whose goal was to stand out amongst what is typically expected for tattoo shop identities. Design by Chad Michael.
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The concept takes inspiration from world travelers, their voyages and their limitless curiosity. Sanlo’s treasure hunt for unique findings is reflected in the brand’s identity. The idea behind every collateral design was to recreate travelling instruments, such as guides, maps and compasses. Certificates and bags have details inspired in elements found in suitcases.The monogram of the letters S and L (the initials of the co-founders) was developed inspired from typography of different alphabets, like Arabic, manuscript, and Russian. The result is a beautiful identity with an international aesthetic. The color palette was chosen keeping in mind that the jewelry must always be the main focus. The subtleness of the palette speaks of elegance and femininity, without invading the piece’s protagonism.
All these visual identities share that they are clean, beautiful — minimalist in nature and designed for architects.