‘Simple’ is merely intended as a vague term to highlight the use of raw materials and/or refurbished furniture with eclectic decor and a overall cozy feeling atmosphere with a very inviting feeling to match. Someplace to hang out and have a coffee or get day drunk with an old friend.
Workcenter México is more than coworking: it is a creation space for entrepreneurs where professional links are made, people take part in events, talents are developed and innovative ideas are proposed.
For this project, we designed an isotype that unites the initials of Workcenter México and reflects its collaborative spirit. As part of the brand’s communication, we created a grid that was inspired by the architecture of the building and helps to transmit the versatility and expressive capacity of the project.
Kokoro & Moi is responsible for the brand identity for the new Fazer Cafés. The work spans the brand’s story to tone-of-voice, visual identity and communication concepts both online and offline. Spatial design for the café is developed in collaboration with the interior architecture office Koko3.
The challenge was to create the most collaborative, creative environment possible. The Barbarian Group could all share, literally – 4,400 square feet of undulating, unbroken awesomeness to keep people and ideas flowing with the super desk.