In the fictional land of Kernwell, the Duke of Kernwell is looking for extraordinary letterings which inspire him to new typefaces. That’s the setting for the new type foundry Duke of Kernwell.To launch the new type foundry, selected designers and agencies receive an extraordinary direct mail. The box contains a map of Kernwell, the Duke’s travel log as a type specimen book, field glasses, a pen and a compass. Everything you need to enter the Twitter-based scavanger hunt. Follow the Duke’s hints, find the object he left behind and win a typeface. Type foundry identity design by Sebastian Eberlein.
