Hidden Characters have designed an identity for Ákos Maurer Klimes an award-winning hungarian product designer and design strategist.
The philosophical objective of the identity was to be a very personal and interactive system, to be just like a nice and polite gesture, a friendly handshake.
To reach this goal, our main tool was to create much more personal elements than ever before. The business card for example has many different versions similar to the relations between the designer and his client or fellow designer. What is more, Ákos can write the name of the one who recieves the card, thus creating a more personal and direct relationship.