Is this the most boring ad ever made? Not if you appreciate obsessive craftsmanship. Leica Camera spends 45 minutes polishing the new Leica T by hand. Watch for yourself and decide. Boring or not?
Pick up a book, magazine or screen, and more than likely you’ll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books — remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.
A video in which everything transforms into something new, leading the viewer through a ludic story of surprising scenes. The video was created for the luxury parisian brand Hermès and subtly features some of their key products. All scenes were shot live. View stills and behind the scenes here.
Produced by Vallée Duhamel.