Creating a  communication-concept for the bar and restaurant “Ray Lemon” in Heilbronn we generate two constants: the colour yellow (in combination with the grey of the visible exposed concrete) and the fictional Character “Ray”. From now on he appears in every dialogue and even established his own friends, the clique, which are easily recognizable by wearing their pressed marks. The invitation to the event “Menu in Gelb” is furnished with spices used in the current menus, the origami folding-technique generates a valuable and individual character.
Identity design -Â LEIB UND SEELE
BRANDING & EVENT INVITATIONS
 
EVENT INVITATION DESIGN & CONCEPT
WEB DESIGN & MOBILE WEBSITE
www.raylemon.de
