Delicious TV ad for M&S Food by Rainey Kelly Campbell Roalfe/Y&R.
All posts tagged art direction
This is all about those iconic cultural images that we pin to our walls and stick in our minds. We all have our favourites. Heisenberg, Kraftwerk, and Banksy’s kissing coppers all featured in early scripts, but we wanted to take a snapshot of what’s making the headlines.
Roots designed an identity system for Craig, a freelance programmer who focuses on web development.
The angle brackets or chevrons in the context of web development form a standard HTML tag for describing markup of a web page. We take advantage of this easily recognisable mark and developed it as part of the identity — <craig>.
We had a long chat with Jacqui before starting on this project and realised that her OCD approach to baking was what The Production Kitchen was all about. From there, we created a large canvas peppered with nuggets of information about how Jacqui likes to get things done, which translates to the attention to detail that she gives to her cakes.