R-Com – a system integrator company, specializing in IT-solutions for small and middle businesses. Design by TOMATDESIGN.
Roots designed an identity system for Craig, a freelance programmer who focuses on web development.
The angle brackets or chevrons in the context of web development form a standard HTML tag for describing markup of a web page. We take advantage of this easily recognisable mark and developed it as part of the identity — <craig>.
We had a long chat with Jacqui before starting on this project and realised that her OCD approach to baking was what The Production Kitchen was all about. From there, we created a large canvas peppered with nuggets of information about how Jacqui likes to get things done, which translates to the attention to detail that she gives to her cakes.