The Sunday Times – Icons

Pretty fascinating single shot multiple scene ad for ‘Icons’. Directed by US.

This is all about those iconic cultural images that we pin to our walls and stick in our minds. We all have our favourites. Heisenberg, Kraftwerk, and Banksy’s kissing coppers all featured in early scripts, but we wanted to take a snapshot of what’s making the headlines.

View making of video.

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craig web programmer brand design 10

Roots designed an identity system for Craig, a freelance programmer who focuses on web development.

The angle brackets or chevrons in the context of web development form a standard HTML tag for describing markup of a web page. We take advantage of this easily recognisable mark and developed it as part of the identity — <craig>.

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