Graphic identity for the foundation Tummeliten, which supports the neonatal care in Sweden.
The name “Tummeliten” means “little thumb” – hence the fingerprint logo and pattern.
Design by Veronika Larsson.
art direction
19 Minimalist Brand Style Guide Examples
The best way to learn about style guides is to copy what others are doing and make it your own. For this post I’ve scoured the web to find some beautiful examples of corporate brand style guides.
For those of you who don’t know: a style guide outlines your brand ID. The colors, layout, tone, use case examples — the personality and execution of the brand. This is so other designers and can easily interrupt the look and feel of a brand and continue the brand strategy in a cohesive manner.
These Websites Will Suck You In
OKFocus design sites that are simple in design, informed by function, and in tune with contemporary internet culture. Go behind the scenes of their new alpha-channel video experience for Tanlines’ “Not The Same.”
via The Creators Project
Behind The Designs Of Girl Skateboards
As a designer for Girl, Andy Mueller has created some of their sickest deck designs, not to mention he came up with the iconic Lakai logo. via The Creators Project
Nike 100
Debuting at the 2008 Beijing Olympics and traveling to 100% Design in Tokyo, the Nike 100 described the history of the Nike brand through 100 quintessential artifacts that embody the unrelenting pursuit of lightness and speed.
We designed the architecture and interiors, oversaw production of the 9,000 sq ft exhibition space, and authored and curated all content – including dynamic installations, film, and interactive media. An iPod-based navigation system allowed each user to define their own path through the exhibit, and hear the voices of the designers and athletes that made sports history. Located in Beijing’s 798 Arts Space, the exhibition doubled as a social gathering spot and a venue for design lectures, talks and symposia. Finally we organized a national student project that involved design students from the top art academies in China contributing to a special crowd-sourced catalogue.
 Design by 2×4.
Hotel Daniel
In awe of this extensive and minimal brand design and photography work by  moodley brand identity.
Hotel Daniel Vienna has landed in the Austrian capital with 116 rooms and the motto: Urban Stay, Smart Luxury. It enjoys a prime location in a building steeped in history. Hotel Daniel Vienna features art by Erwin Wurm and bees on the roof, an original American trailer and vines in the front garden as well as international cuisine and a relaxed atmosphere in the Bakery. Urban Stay offers modern travellers a vibrant and pulsating blend of innovative ideas which are far removed from cumbersome hospitality and the conventional charm of hotel chains. The idea has also gone down well with local city dwellers, making the Daniel Vienna an urban meeting place which adds up to a lot more than simply “a good place to stay overnightâ€.
TRANCE – Neo Psychedelic Festival
Trance is to break with the classical models of representation and perception of reality, altering the syntax of the image and the text, proposing new ways of reading and listening, enjoy new experiences and new ways to live an experience, alluring appeal to the state in the individual, through the barriers of space-time, self seen from other perspective into connection with something higher that surrounds the whole, generate a collective sense of empathy, see the sound, hear colors and spend step cute moment of happiness.
Design – AgustÃn Guerrero.