art direction | Branding / Identity / Design

Strata

‘Strata’ a homemade products bakery.Â The identity concept â€“ Layers â€“ is based on the analysis of the homemade elaboration of their cakes, which consist all of them on the meticulous multiple layers of ingredients superposition.

Starting from the layer concept as a graphic synthesis of the product, we adaptedÂ it to the different applications by different resources. Reinforcing the graphic imageÂ with a striking chromatic range that contrasts with the variety of materials and the product.

Design by PÂ·AÂ·R.

Balzac Brasserie

Identity design for Balzac Brasserie, anÂ authentic French restaurant in Singapore.

Concept of the brand is based loosely on French novelist and playwright HonorÃ© de Balzac. A quill and inkwell make up the icon of the logo. We handpicked a few of Balzac’s amusing quotes, those with references to food and beverages, and placed them around the interior of the restaurant in appropriate typographical treatment. We’ve also created a couple of posters inspired by Balzac’s novels to play up the concept.

Design by Bravo Company

Bill Bernbach on Advertising

From the archives of the American Association of Advertising Agencies: Bill Bernbach interviewed in 1977 by John Crichton.

Nike UK – Lebron 9

Concept design for ‘Lebron 9’ shoe. Work by Hotel Creative.

Sofia by Pelli Clarke Pelli Architects

Sofia is a building designed by architect Cesar Pelli for One Development Group. Located in San Pedro, Mexico, this building not only was designed by an internationally renowned architect, it also has the most generous specifications in every aspect: from automated appliances, to Leed certifications.

Our task was to communicate such sophistication and exclusiveness to their potential buyers. Therefore we created an identity that was the exact opposite of what we usually see for this kind of project.
Sofia’s identity is formed by three very important axes:Logotype: the keys and the coat of arms are inspired by San Pedro’s coat of arms.
Typography: we developed a custom typeface designed especially for Sofia, it is inspired by british san serifs.
Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the swiss grid system.
Both the attention to detail and the brand’s elements convey the greatness of Sofia’s architectural project.

Design – Anagrama

ART & COPY

Finally watchedÂ Art and Copy. Its a beautiful film. Really liked ‘meeting’ the minds of the advertisingÂ machine.

Director Doug Pray reveals the work and wisdom of some of the most influential advertising minds of our time. From the “creative revolution” of the 1960s, artists and writers have brought a surprisingly rebellious spirit to their work in an industry known for pandering and manipulation. Featuring the brilliant campaigns behind everything from cars to presidents, Art & Copy takes us inside the powerful machine of advertising and brings to light the profound influence the industry enjoys by tapping into the zeitgeist of popular culture.

New Theatre

New Theatre is one of Sydneyâ€™s oldest, proudest and most independent theatreâ€™s. Rebrand byÂ Interbrand.

Â At the centre of it all, a new logomark referencing unexpected twists and turns in the form of an â€˜NTâ€™ device, that stems from the word mark. The logo combines the three initial letters of The New Theatre into one simple mark. The unique mirrored structure of the mark allows applications and messaging to be rotated. The device is used to communicate the theatreâ€™s aims for constant reinvention, transitions and alternative viewpoints.

This brief was to create the branding for an ‘Intellectual Property Law Firm’ that explores and challenges marketing and advertising strategies. I wanted to create a law firm that pushed the creative boundaries of design and marketing so decided to use a slightly controversial approach using religious influences to drive the design.
The name ‘Adam and Eve’ sets a very obvious tone for this company, in which I then created 10 “commandments” that the company prided themselves on. These commandments / values were what influenced the design solutions eg. one value was being a friend to nature, which inspired the eco materials and stocks. The design direction lead to mixing old traditional styles with modern techniques such as the scroll invitation in a modern day mailing tube.

Design byÂ Raewyn Brandon.