‘Simple’ is merely intended as a vague term to highlight the use of raw materials and/or refurbished furniture with eclectic decor and a overall cozy feeling atmosphere with a very inviting feeling to match. Someplace to hang out and have a coffee or get day drunk with an old friend.
Identity for an east end boozer on Broadway Market, London.
With the pub having a long and rich history, we focused our research on the end of the 19th century, as the current building dates back to 1881. The final outcome is inspired late 19th century shop typography, as it had the right balance between traditional and contemporary.
Design by DOT DASH
Cuckoo is Adelaide’s foremost underground electronic music, cocktail and tapas bar.
We were engaged to not only rebrand the venue but also consult on a revised floor plan to help activate dead areas. A logotype was created with various weights of monotype fonts that gave a quirky character which perfectly suited the different types of electronic music that is played at the bar. As the main colour scheme for the interior was black and white, pastel coloured papers were used for the menus and various collateral to give splashes of colour throughout the space and again ad to the quirky nature of the venue. The main graphic walls were pasted with black and white posters of various imagery, these were layered, ripped and torn to create an interesting textural collage of imagery. Old pallet timber was used to create feature walls behind the bar and dj booth, this added warmth into the interior and visually highlight these key areas.
Design – Band.