Branding for architecture company from Norway, design by WhyBlack.
After 337 years with traditional auctions, Stadsauktion, the world’s oldest auction house, was launched as a digital auction house in the spring of 2011. The project is a success that has widely exceeded all wildest hopes and expectations. BrittonBritton created, designed and produced the fundamental branding concept, new graphic identity, advertising concept and website.
Hidden Characters have designed an identity for Ákos Maurer Klimes an award-winning hungarian product designer and design strategist.
The philosophical objective of the identity was to be a very personal and interactive system, to be just like a nice and polite gesture, a friendly handshake.
To reach this goal, our main tool was to create much more personal elements than ever before. The business card for example has many different versions similar to the relations between the designer and his client or fellow designer. What is more, Ákos can write the name of the one who recieves the card, thus creating a more personal and direct relationship.
The founders of 1:1 Arkitekter are characterised by their combination of architecture and construction, which is why their solutions can be taken directly from the drawing board and realised and brought to life in the real world.
The new visual identity embraces the company mission – to make things more simple and approachable. Furthermore, 1:1 symbolises the two founders and their unassuming personalities. The symbol reflects the duality in 1:1 Arkitekter in that it can be viewed both as 1:1 and an A. This is further emphasised by the stringent black/white colour scheme.
Design - Scandinavian DesignLab