Amarantha is a brand dedicated to the manufacture of women’s swimwear. Brand and logo design by Lyon.
We were asked to fully elaborate the identity of the brand. For this we took the concepts that differentiated the brand from its competition: its designs.
We created a logo based on the attributes we wanted to emphasize, taking advantage of the use of the initial ‘a’ of the name and working on its transversal shaft to show the use of textures and patterns.From this concept we developed different versions of the ‘a’ for each production line of the brand, making sure that the variation of textures allowed to differentiate them easily but also taking care that the ‘a’ unifies everything under a single name by always being solid and recognizable.
We work with a palette of turquoise and gold, which recall the marine colors and at the same time show exclusivity, highlighting the values ​​of the craftsmanship and the solidity in the quality of the designs and the product itself.
