Pikcells are a design driven CGI studio, with offices in England and America. Their work is full of rich detail and a great deal of innovation — they wanted to reposition their brand to reflect the more design driven aspect of their business. Designed by A.N.D. Studio.
To highlight the focus on design and detail, we produced an icon based upon a 3D axis. This can then be used as a watermark on their images, or be replicated to make patterns and represent a feeling of space. The flexible use will always be associated with the precision of their work. The roll out of the new brand included a new website, stationery and a brochure.