LUX* Island Resorts

Lux Identity collateral design 01

Identity and collateral for 5-star resort group by & SMITH.

With five Indian Ocean properties, LUX* Island Resorts offer lighter, brighter holidays. Involved from an early stage, we contributed to strategy, naming and operational concepts before creating the brand identity. Vibrant and distinctive, the identity reflects a lively, spontaneous brand seeking to avoid the predictable patterns associated with luxury travel. A monolithic logotype is supported by a broad colour palette and candid photography, while operations respect a ‘light-footed’ commitment to preserving the islands‘ natural beauty. A comprehensive roll out has encompassed everything from ’50 Reasons to go LUX*’ (a unique twist on traditional brochures) to websites, room directories, menus, sub-brands and complimentary holiday journals for every guest.

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15 Slick Letterpress Business Cards

Fizz Business Coasters letterpress card design 01

Letterpress business cards brewed up as retro style coasters on pulpy stock to soak up good design. Printed in 2 Pantones, these beauties won a 2011 AIGA Cleveland Design Award and an award by HOW + Print Color in Design. — Fizz.

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