Le Mise

Le Mise 02

Le Mise is the Art Advisory concept of Andi Potamkin, New York’s modern day art gallerist.  Design by DIA.

We created an identity that is both feminine and eccentric, which embodies Andi’s personality and eclectic taste. Beyond the subtly eccentric typography we created a framing device out of the LM initials. The frames are used as branded motif throughout the collateral. It was important the brand and its stationary set felt artful and premium to reflect the care and curation style Andi and her team provide. Additionally, we created a digital experience that embodies the Le Mise brand and offers a warm and inviting alternative to the dull nature of traditional gallery websites.

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Nike.com

Nike.com web design 01

The Nike.com experience was created to integrate both Nike Brand and Nike Commerce under one seamless roof. The goal being to fully integrate a fast and easy to use shopping experience with the brand storytelling that is at Nike’s core. Nike.com took over two years to design/develop and is tailored to 32 languages in 50 countries. Produced @ R/GA.

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