17 Visual Brand Style Guide Examples

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This post is full of brand design nerdiness and inspiration showcasing style manuals from corporate brand designers from all around this beautiful world.

Each example is a great illustration of clearly explaining the brand layout and style and each is unique in design that still also represents the individual brands themselves.

1. National Park of Greenland by Loris F. Alessandria.

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A concept mockup design and brand manual for a national park.

2. KAE by SocioDesignbrand style guide 02

SocioDesign helped KAE reposition itself as a premium strategic partner in its market, working as a trusted advisor to their clients. This involved formulating a new brand strategy that drew out its distinctive identity. View Post

3. Yay Festival by Snaskbrand style guide 03

YAY Festival is a collaboration between Snask and Grandins Flying Circus. Together we visited different lecturing festivals around the globe and found that things were missing. Some festivals, for example, had great speakers but no organised forum afterwards for speakers and audience to meet and talk. Others had long ass lectures about agencies own work and no relieving party in the evening whatsoever. This sparked an idea of a festival with the combination of inspiring and entertaining talks, live music and a spectacular after party – everything packaged as one festival. View Post

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4. Black Watch Global by Mash Creative

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Mash Creative were commissioned by Black Watch Global – an intelligence and risk management consultancy to rebrand their existing identity. View Post

5. Mrs. Amalia  by Francisco Andrianibrand style guide 05

This is the style guide created for Mrs. Amalia Lacroze de Fortabat to present ‘Colección de Arte Amalia Lacroze de Fortabat’ a collection of Argentinean and international art. View Post

6. Google Visual Assets Guidelines

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Google’s brand is shaped in many ways; one of which is through maintaining the visual coherence of our visual assets.

Expanding on the new iconography style started by Creative Lab, they began creating this solid, yet flexible, set of guidelines that have been helping Google’s designers and vendors to produce high quality work that helps strengthen Google’s identity.

Art Director / Team Manager: Christopher Bettig
Senior Graphic Designer / Project lead: Roger Oddone
Designers: Alex Griendling, Christopher Bettig, Jefferson Cheng, Roger Oddone, Yan Yan, Zachary Gibson

7. Naomi by Tractorbeam.

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Independent jewelry designer with over 25 years of marketplace success. This is a few pages from the brand inspiration book.

8. Double Knot by Stylo.

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An example of nice clean layout that shows a lot of color and logo variations.

9. Hubd. | PollenLondon

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10. Nike by Jeffrey Docherty.

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Nike SBI logo guideline example.

11. NASA Graphic Standards Manual and Applications.

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The NASA Graphics Standards Manual by Richard Danne and Bruce Blackburn is a futuristic vision for an agency at the cutting edge of science and exploration. You can also buy your own NASA reproduction manual.

12. H+H International Muggie Ramadani

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13. New York City Transit Authority Graphics Standards Manual designed by Massimo Vignelli

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The manual describes the design and construction for the ionic NYC subway signs that we still see and use today, but above all it’s a beautiful and important piece of design history.

14. Yelo Spa by the apartment

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15. Oxford UniversityPress Brand Guidelines by Gulp Creative

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16. Ideame by Chris Bernay

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Logotype and visual identity design style guide.

17. Club Man Shop by Calvin Tan

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A fictional rebranding of Club Man Shop. Club Man Shop (CMS) specializes in made to measure Men’s suits, overcoat, shirts and pants. The project aims to break the image of ordinary customs tailoring shop. Therefore, the design approach for this project is to make CMS become a unique, classic yet modern kind of custom tailoring shop and stand out confidently from the tailoring industry.

Other Resources

  • Designing Style Guidelines For Brands And Websites via Smashing Magazine
  • How to Build a Brand Bible & Visual Style Guide via designshack
  • Create a Style Guide for Your Brand via sitepoint
  • Inspiration: 19 Minimalist Style Guides