63+ images of clean and minimalist packaging designs.
1. Kopos® | Limited Edition design by Chris Trivizas (above)
“Andriotis” company is a family business, specializing in the trade and processing of olive oil, for over 50 years.
In order to improve the crop quality, the olive trees are pruned when necessary. The branches are collected and once they have been selected and processed they become caps for the olive oil packaging.
2. DOSE design by Nora Kaszanyi
DO SE _ soda brand school project 2015
3. Costello & Hellerstein design by Robot Food
Ori Hellerstein and Yvonne Costello handcraft their sublime chocolate truffles to deliver a complete sensory experience.
Inspired by their creativity, technical brilliance and collaborative approach, we developed a brand identity and pack design to visualise their story. The wordmark is a clean and confident contrast to the organic lines, motion and craft origins of a flowing marble pattern achieved by swirling ink on water and overlaying cartridge paper. The result is a beautiful, uncompromising identity. A fitting showcase for the truffles within.
4. Clutch Bodyshop design by Socio Design
Clutch Bodyshop are an inspirational brand founded in 2005 by elite fitness and nutrition expert Ashley Conrad. They specialise in fitness and nutrition programs as well as providing a portfolio of supporting supplements.
The new packs were designed to reflect the quality and science behind the supplements, positioning Clutch as a premium player in sports nutrition and fitness. The final design combined a minimal typographic aesthetic and simplistic colour palette to create a distinctive pack design that communicated the purity of ingredients within the range.
5.Cacao Barry Tocantins design by Zoo Studio
Tocantins is a chocolate that comes from small cocoa plantations from the Amazon delta. The production is limited and reserved exclusively to the “World’s 50 Best Restaurants”.
The packaging for the presentation is made with paper paste, tied with fine rope and sealed with sealing wax, evoking a remote origin with a band that provides exclusivity.
6. Packaging & Branding design for J+ by empatía .
This newly founded beverage company helps to cleanse our body from the toxic substance that we consume from daily food and to get more energy for our life.
7. Cheburashkini Brothers Dairy Packaging by Ermolaev Bureau
Cheburashkini brothers are real people, who have restored four old farms in an ecologically clean Moscow region, transported highly productive European cow breed, and built up an ultramodern dairy factory. The packaging of dairy brands on the Russian market is often based on traditional visual codes such as pouring milk, images of cows, etc.
The main idea of packaging design is based on typography, where initial letters of products are central elements of the design. We have designed a display sans-serif typeface with a set of weights, and for the text setting we have used the Cyrillic version of Euclid typeface from Swiss Typefaces.
8. Brücke Bier design by Anna Salvador
Brücke it’s a brand formed by a Schwarzbier and a Weissbier. Its name refers to Franz Ernst Brückmann, a german doctor who wrote a play in which the Brunswick Mumme was mentioned as a drink with miraculous effects.
9. Packaging and rebranding for Hoodoo Brewing Co. by Benjamin Puffer
10. BOHNAR _ Herbolaria art direction and design by Diego Bellorin
11. The Marshmallowist Branding & Packaging by Veronica Lethorn / Pattern, Photography & Art Direction by Eve Warren
The developed brand celebrates the companies values; a bold, contemporary product that embraces artisanal ingredients, progressive flavour combinations and innovative production methods, all with a slice of fun.The brand identity was then expressed by Veronica Lethorn through a customised version of Piero Di Biase, Think Work Observe, Futwora (a contemporary take on the classic type face Futura originally designed by Paul Renner), across the packaging range printed on G. F Smith Colorplan papers.Recently Oonagh collaborated with emerging creative Eve Warren to art direct, develop a supporting brand palette and create a range of abstract patterns to market the product range. The abstract fruit patterns, developed by Eve, were then applied to the flagship bakery shopfront.
12. Splitz Popsicle’s by Wylee Sanderson
Each Popsicle is molded in house at a steady 29° and cast with only the finest imported fruits from across the world.
13. Moccato design by Rodrigo Saiani, Lucas Campoi, Dominique Kronemberger, Flora de Carvalho
A coffee club for hardcore coffee lovers.
It was vital that we came up with something young and cosmopolitan. The stencil logotype was our re-interpretation of something very traditional to the coffee industry (the coffee sacks and wooden boxes used for transportation), and also a nod to street art, young and nonconformist by nature. And lastly, sure, it also resembles the curved shapes of coffee beans.
The boxes are practical and small – so the consumer can handle and store them easily. Each color relates to a flavor, but the die cut of the stencil letters is random, which makes the boxes different in every shipment (a fun spelling game to keep in the pantry).
14. MAKE ME LOVELY CREAM Packaging design by TRIANGLE STUDIO
15. Keisari Bakery design by Werklig
Keisari Bakery (Leipomo Keisari) wanted to renew their visual identity and to communicate the change of the old name Kakku & Leipä Keisari (translation: Cake & Bread Cesar). The old name seemed to be too constraining as it gave the impression that they sold only cakes and bread, where as the product range is much wider.
We set out to create an identity that was designed in measured steps and used simplicity as an asset. The first step was to clarify the name, which was done by dropping the cake and bread references. On the visual side we created a black and white pattern that stemmed from scoring marks that are often found in baked bread. This pattern proved to be very versatile as it could be scaled to fit different types of surfaces using both black and white colours. In packaging we decided to use white materials instead of the usual brown as it created a clear differentiation from other bakery brands. The black and white visual identity made a great contrast to the product range, from levain bread and french baguettes to pastries and colourful cakes. To sum the results up we achieved a strong graphic look that stood out and simultaneously highlighted the product.
16. Jucy Lu design by Dani V. Sanchez and El Autobus
Jucy Lu is a cold-pressed juice and health food shop that uses premium organic ingredients to provide necessary provisions to replace fast food with convenient healthy food.
Our proposal has at its core Jucy Lu’s altruistic philosophy while bringing attention to the hand-made aspect of the food and juices they produce. The brand is amicable, simple but well crafted, maintaining an almost monochromatic scheme to achieve balance. With this in mind we created: a large set of illustrations, typographic arrangements, icons, stamps and stickers; all of which are intermixed on the packing.
17. Love Guide Condoms design by Guan-Hao Pan
18. Maison La Crème design by Análogo
Maison La Cremè it’s a boutique coffee shop and boulangerie located in Guadalajara, Jalisco, México in the beautiful Providencia zone.
We developed the main identity with only one font family: Tautz. This gave the whole project a unique and distinctive character. Also we designed a monogram that combines the initials of Maison La Crème and the names of the two founding sisters. The color palette consisting only of black, white and gold, enhance the sense of austerity and elegance along with the good taste of their gastronomical offer.
19. Corinne Cosmetics design by Anna Trympali
20. Great Northern Wilderness – Organic Flour design by Tom Jueris
21. Milk from Finland – Packaging for Arla design by Tuukka Tujula
When Arla started selling exclusively local milk in Finland, it renewed its entire milk packaging line in the country.
We took the task of designing the new packaging to reflect the new approach and the milk’s origins. The end results is a concept based on water-coloured illustrations that make the packages instantly recognizable – the packages are livened up with seasonal details. Each product type has its own motif to ease consumer navigation. Stripes indicate basic milks, balls point out low-lactose products whereas waves mean non-lactose. Bacteria-boosted soured milks are signposted with triangles.
22. BEEloved honey design by Tamara Mihajlović and Njegos Lakic Tajsic
23. this is _ milk design by Daniel Farò
24. De Cecco Packaging design by Kajsa Klaesén
Packaging and rebranding project for the Italian brand De Cecco.
I wanted to keep their classic color scheme, but changed the hues to give it a fresh update. The idea was to make packaging that would stand out next to other brands, but still have a traditional feel. The circle is a recurring element both in the typography and the cut-outs.
25. Românico Bordados design by VOLTA
Românico Bordados (embroidery) wants to recover the famous Vale do Sousa (an area in Northern Portugal) embroidery and turn these fantastic linen and cotton goods into luxury items.
Our solution was to create a symbol based on the monument’s motifs, allied to a decorative but strong typography (Estilo Pro by portuguese typeface designer Dino dos Santos). We used kraft-like paper for the tags and product boxes, printing only in one color.
26. Pure Jomo design by Alaa Abuamra
JUMO consists of five different products which are gemstone, conch shell, tea, essential oils, and kinetic sand. Each element is associated with one of the five senses
The package design was kept minimal to deliver a clear message about the benefit of the product and instruction on how to use the product. The colours of the brand reflect the nature that the products came from.
27. Boine Clinic design by Sabbath Visuals
Boiné Clinic is a dermatologist & aesthetic medicine center that specializes in facial fillers, thread lifting, peeling, botox and laser hair removal.
The brand’s color palette communicates a clean visual aesthetic, and reflects the ideal of perfection. The icon is an abstraction of the three layers of the skin, representing the main core of the brand.Packaging was created using silver chrome and solid colors that enhance the visual language, creating a connection that communicates sensibility and creates a new standard for clinical beauty products.
28. Teastories design by Anagrama .
Teastories is a tea store offering selected premium tea products located in Vienna. The store offers a wide variety of teas that come from all over the world starting with black tea from Sri Lanka to green tea from Japan as well as various tea accessories. Teastories searches to represent the place where tea lovers are born, also offering an approachable way to enjoy high quality tea on the go.
Our proposal created a brand that makes allusion to the natural accents of flavor and aroma in tea getting presented in a minimalistic and approachable way. This was obtained by using brush strokes using a subtle color palette referencing the essence of tea, which is present throughout the brand’s packaging.
The logo brings together quotation marks and tea leaves, playing with the idea that every tea shares a different story. On the tea packaging you can find quotations that describe the tea’s personality accentuating each tea’s different characteristics in a unique way.
29. Redwood Cosmetics design by Dominic Rios Sakalauskas
30. Umbra Shift Packaging design by Post Projects
Umbra Shift is an extension of Umbra that focuses on contemporary influences in the design community.
31. Gorky Park Ice cream design by Anastasia Genkina
This ice cream has been a treat inseparable from a walk in the Moscow Gorky Park for decades.
32. Zorra design by Análogo
33. Hidraulik design by Huaman Studio
Hidraulik is a new brand that reinterprets the modernist floors and turns them into design rugs.
Based on the hydraulic tiles as a key element, we designed a flexible and neutral identity that could coexist with very colorful designs, with its own universe and personality.
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