Small businesses across the world often think that branding is something that’s only meant for global leaders like Apple, Adidas, and Jaguar. However, every business irrespective of its size can use branding to stand out from the competition and instill trust in their customers.
The following are 12 tips for small businesses that want to up their game and present themselves as powerful brands:
Identity project for Sorry Mom designed by We Are Büro Büro. A tattoo studio based in Braunschweig, Germany. At Sorry Mom you can expect a tattoo studio of a new kind. Arriving at this family owned tattoo shop one is greeted by rustic wooden floors, high ceilings and an equally high standard of creativity and craft.
Amarantha is a brand dedicated to the manufacture of women’s swimwear. Brand and logo design by Lyon.
We were asked to fully elaborate the identity of the brand. For this we took the concepts that differentiated the brand from its competition: its designs. We created a logo based on the attributes we wanted to emphasize, taking advantage of the use of the initial ‘a’ of the name and working on its transversal shaft to show the use of textures and patterns.
From this concept we developed different versions of the ‘a’ for each production line of the brand, making sure that the variation of textures allowed to differentiate them easily but also taking care that the ‘a’ unifies everything under a single name by always being solid and recognizable.
We work with a palette of turquoise and gold, which recall the marine colors and at the same time show exclusivity, highlighting the values of the craftsmanship and the solidity in the quality of the designs and the product itself.