The concept takes inspiration from world travelers, their voyages and their limitless curiosity. Sanlo’s treasure hunt for unique findings is reflected in the brand’s identity. The idea behind every collateral design was to recreate travelling instruments, such as guides, maps and compasses. Certificates and bags have details inspired in elements found in suitcases.The monogram of the letters S and L (the initials of the co-founders) was developed inspired from typography of different alphabets, like Arabic, manuscript, and Russian. The result is a beautiful identity with an international aesthetic. The color palette was chosen keeping in mind that the jewelry must always be the main focus. The subtleness of the palette speaks of elegance and femininity, without invading the piece’s protagonism.
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All these visual identities share that they are clean, beautiful — minimalist in nature and designed for architects.
Kokoro & Moi is responsible for the brand identity for the new Fazer Cafés. The work spans the brand’s story to tone-of-voice, visual identity and communication concepts both online and offline. Spatial design for the café is developed in collaboration with the interior architecture office Koko3.