The Nike.com experience was created to integrate both Nike Brand and Nike Commerce under one seamless roof. The goal being to fully integrate a fast and easy to use shopping experience with the brand storytelling that is at Nike’s core. Nike.com took over two years to design/develop and is tailored to 32 languages in 50 countries. Produced @ R/GA.
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Produced @ R/GA
Creative Direction: Mark Laughlin, Fura Johannesdottir
Art Direction: Hoshi Ludwig
Senior Visual Design: Matt Schreiber, Augusto Paiva
Visual Design: Erik Herrström, Rumiana Williams, Karen Lee
Interaction Direction: Xavier Gallego
Interaction Design: Caitlin Robinson, Evinn Quinn, Rahul Sen, Jiaxin Feng, Evinn Quinn, Rachel Inman,
Christine Horvat, Greg Siegal
Production: Elizabeth Bell, Mark Norris, Wes Adams, Dan Brodhead, Emily Fare, Dina Mansour