New Theatre

New Theatre season_poster 10

New Theatre is one of Sydney’s oldest, proudest and most independent theatre’s. Rebrand by Interbrand.

 At the centre of it all, a new logomark referencing unexpected twists and turns in the form of an ‘NT’ device, that stems from the word mark. The logo combines the three initial letters of The New Theatre into one simple mark. The unique mirrored structure of the mark allows applications and messaging to be rotated. The device is used to communicate the theatre’s aims for constant reinvention, transitions and alternative viewpoints.

Read more

28 HongKong Street

28 HongKong Street Visual Identity 01

We put together an extensive collection of print, packaging and identity work for 28 HongKong Street. With it’s award-winning barman and contemporary social food, 28 HongKong Street has all the right ingredients for a fine night out.

Work done by Manic Design.

Read more

Adam & Eve Law Firm

Adam & Eve Law Firm Brand Identity 02

This brief was to create the branding for an ‘Intellectual Property Law Firm’ that explores and challenges marketing and advertising strategies. I wanted to create a law firm that pushed the creative boundaries of design and marketing so decided to use a slightly controversial approach using religious influences to drive the design.

The name ‘Adam and Eve’ sets a very obvious tone for this company, in which I then created 10 “commandments” that the company prided themselves on. These commandments / values were what influenced the design solutions eg. one value was being a friend to nature, which inspired the eco materials and stocks. The design direction lead to mixing old traditional styles with modern techniques such as the scroll invitation in a modern day mailing tube.

Design by Raewyn Brandon.

Read more