Imagine a mechanic telling you he’s going to rebuild your car’s motor—but when you return, he presents you with a different car. You wouldn’t be very happy that he got rid of your car, rather than fixing the problem.
Yet many designers put their clients in exactly this scenario. When asked to redesign a logo, they totally scrap the old design and come up with something different. But in reality, they should find the original logo’s good qualities and improve them during the redesign.
Just as many traits can make a logo “work,” there are numerous ways to play up those good features in the redesign. To help you learn the ins and outs of this nuanced task, the team at Company Folders has rounded up the 7 most effective ways to redesign a logo.
