In 1977 Walter Landor, founder of Landor Associates, was interviewed by a journalist from KPIX (CBS) for the television show Evening Magazine. Sitting on the deck of the Klamath ferryboat (former headquarters of Landor Associates), with the San Francisco Bay in the background, Walter talks about the art of branding, working with clients, and even a little about himself. This historic video captures the magic of the man and provides a glimpse inside one of the most unusual office settings around.