Sid Lee Architecture and Sid Lee opened Videotron’s new flagship store in Montréal.
The store was the launching pad for the company’s new mobility services. This expéeience marks the coming together of the various services offered by Videotron, taken to a new level by video and interactivity in store. The main objective was to pique the interest of potential customers through the use of new, dynamic channels designed to immerse customers in Videotron’s products.