PARISTEXAS

PARISTEXAS Graphic Identity

PARISTEXAS is an exclusive fashion store focusing on specially selected designer products for men and women. Brand design by Scandinavian DesignLab.

The visual identity springs from the contrast inherent in the name – the morphing of Paris and Texas. The logotype is simple and taut, while the colour palette is flexible and changes with the collections. Identity and uniqueness come to the fore when the store’s symphony of collections is juxtaposed with the austere underground style and becomes a morphing of music instruments and earthly insects.With this contrast-filled universe, the solution seeks not only to break with the traditional perception of beauty and fashion – it also challenges the classic approach to working with identity. The primary identity element is not only a logo, but also a symbolic universe with a life of its own.

Read more

Puerto Despertar (LP)

Puerto Despertar (LP)

A folded and stitched poster becomes an envelope that keeps a jewel-box inside. Project designed by Bendita Gloria. The title of the cd is “Puerto Despertar” (Port Awakening), hence a bundle of light rays on the front cover.

Read more

< html > < / html >

Wow! This is a clever concept and super duper layout – really enjoy the thread binding.

This book aims to establish a link between the ‘digital’ and ‘real’ world by juxtaposing these two vastly different (yet converging) environments.
The intention was to challenge the preconceived notion that programming
is something banal and uncreative by nature, when arguably, it is the opposite.

—  Ben Jennings