19 Minimalist Brand Style Guide Examples

ICON – Royal Mail Rethink

The best way to learn about style guides is to copy what others are doing and make it your own. For this post I’ve scoured the web to find some beautiful examples of corporate brand style guides.

For those of you who don’t know: a style guide outlines your brand ID. The colors, layout, tone, use case examples — the personality and execution of the brand.  This is so other designers and can easily interrupt the look and feel of a brand and continue the brand strategy in a cohesive manner.

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Nike.com

Nike.com web design 01

The Nike.com experience was created to integrate both Nike Brand and Nike Commerce under one seamless roof. The goal being to fully integrate a fast and easy to use shopping experience with the brand storytelling that is at Nike’s core. Nike.com took over two years to design/develop and is tailored to 32 languages in 50 countries. Produced @ R/GA.

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The Universal Arts of Graphic Design

Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit. Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message, be it the packaging of a product, the spirit of a book, or the narrative of a building. Utilizing a language of type and imagery, graphic designers try to make every aspect of our lives defined and beautiful.

via Off Book | PBS

BERG

The stylized imprint of a wine glass enfoldes the geometrical majuscule Letters of the Restaurants Name “BERG”, a reference to the owners reputation as a sommelier as well as to the focus of the Restaurant. Design by LSDK in collaboration with Mark A. Milic - Modularlab.com.

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locu.com – Menu Management

Restaurant-Menu-Design

If you’re making a menu or a website for a restaurant or small business, Locu can save you from tedious maintenance work and adds value for your customers. Create a design and let business owners update their information simply and intuitively.

Looks nice and super easy to use, 1 location is free.

Bespoke

Bespoke Invitation Design Branding 01

Concept invitations and additional event accessories like name badges ect. were handmade and customized on high class paper, refined with copper colored film plotts and accurately fitting envelopes.

Design by ARE WE DESIGNER.

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