Baker D. Chirico celebrated the launch of their new identity with the opening of their second store. The project was a unique collaboration between Fabio Ongarato Design, architects March Studio, artist and fashion designers PAM and Daniel Chirico – Australia’s most recognized artisan bread maker. Focused on the juxtaposition between age-old tradition and craft, and contemporary design thinking with a surreal twist, the new store creates a truly unique and unexpected experience.