PARISTEXAS

PARISTEXAS Graphic Identity

PARISTEXAS is an exclusive fashion store focusing on specially selected designer products for men and women. Brand design by Scandinavian DesignLab.

The visual identity springs from the contrast inherent in the name – the morphing of Paris and Texas. The logotype is simple and taut, while the colour palette is flexible and changes with the collections. Identity and uniqueness come to the fore when the store’s symphony of collections is juxtaposed with the austere underground style and becomes a morphing of music instruments and earthly insects.With this contrast-filled universe, the solution seeks not only to break with the traditional perception of beauty and fashion – it also challenges the classic approach to working with identity. The primary identity element is not only a logo, but also a symbolic universe with a life of its own.

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Maeven

Maeven brand design

Identity for Maeven (pronounced may-ven), a Brooklyn-based online shop with a collection of vintage and preowned designer clothing. Identity work by Lotta Nieminen.

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Moody & Farrell

Moody & Farrell Branding 01

Working closely with Moody & Farrell, Lindsay Lewis created a unique marque, printed collateral, website and promotional material to communicate the crafted and forward-thinking brand.

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Norton & Sons

Norton & Sons – Identity 10

Norton & Sons stationery, finery, and environment tailored by Moving Brands.

We designed the more esoteric fineries of the Nortons experience: the clothing labels, signed by the cutters, tailors, and Patrick Grant and stitched into each suit; passport books that chart the progress of each suit’s creation; concepts for the interior design of the salon; and bespoke storage boxes for all the records, some of which date back over a century, and include invoices and patterns for Sir Winston Churchill.

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