Frank

frank identity 01

Frank is an Austin, Texas mecca for bacon-lovers, beer-guzzlers and encased meat enthusiasts.

I worked collaboratively with the team of owners to build a “third place” accessible to a diverse range of patrons, from tattooed hipsters to senators, local celebs and blue-collar workers hungry for a dog. Sausage is not a modest food, and the brand collateral reflects its pride and majesty. Our goal was not just to create a celebration of food, but to also build a culture and community.

Design by Helms Workshop.

Read more

l’Épicerie

l'Épicerie - identity 01

The identity created for the french bistro “l’Épicerie” is inspired by its theme and its aesthetic “old France”. The project is based on the popular and obsolete image of merchant who prepares the orders for his customers using kraft packaging paper and bits of string. The menu comes in two versions, the grocer’s notebook to flick through, or the newspaper to unfold. Design by my beautiful.

Read more

Jaleo Restaurant

José Andrés' restaurants Las Vegas 12

Brand restyling for the new chef José Andrés Jaleo restaurant at The Cosmopolitan Las Vegas, specialized in spanish cuisine. Design of the daily use materials and other graphic elements for the interior (wallpaper inspired a Mantilla and lettering for the main entrance doors and others).

Interior design project developed by Rockwell and Rockwell Group Europe. Identity by toormix.

Read more