Design by The Future Forward — a small design studio based in New York for Workstead.
NGRS is a recruitment firm, scouting top management for companies in various industries. The Bakery design studio redesigned the existing logo and created a visual identity for the business.
The logo is our take on a humble compass. It represents the ability of a great recruiter to search and to look in the right places, to avoid problems and find the best solution. As most of the company’s staff are women we chose pink as a primary colour, which coincided with pink being used extensively in freshly designed interior of the Moscow office.
To balance out the candy pink colour we chose a very utilitarian sans serif typeface and designed a rigid grid to make all the communications look serious & professional. We payed extra attention to laying out all the documentation & created clear hierarchies to make every document easy to read.
‘Simple’ is merely intended as a vague term to highlight the use of raw materials and/or refurbished furniture with eclectic decor and a overall cozy feeling atmosphere with a very inviting feeling to match. Someplace to hang out and have a coffee or get day drunk with an old friend.
This is list of tools and resources I use on a regular basis to run a freelance graphic design and branding business as well as a few websites for myself and clients. I like trying and using new tools and apps that make life easier. Bookmark this page as this list is continually updated.