Pick up a book, magazine or screen, and more than likely you’ll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books — remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.
A video in which everything transforms into something new, leading the viewer through a ludic story of surprising scenes. The video was created for the luxury parisian brand Hermès and subtly features some of their key products. All scenes were shot live. View stills and behind the scenes here.
Produced by Vallée Duhamel.
Continue reading → «Hermès Métamorphose»
This is the second instalment of brand design nerdiness. You can view the first post ‘19 Minimalist Style Guides‘ if you are into this sort of thing or continue on to 17 Sexy Brand Style Manuals.
Continue reading → «17 Sexy Brand Style Manuals»
Chris LaBrooy designed some air bag inspired 3D type to celebrate AIR MAX DAY. The transparent bubbles were then placed over iconic nike air max ads past and present. Created with Colin Matsui, Mike Spoljaric and the crew at Nike.