In a designer’s hectic life, there are always projects to juggle, deadlines to meet, and clients to deal with. Many designers spend so much time creating other people’s brand identities, they don’t get a chance to build their own. It’s even easier to pass up personal branding if you work in an agency, since you don’t obtain clients through your own marketing efforts.
But a strong brand identity is crucial to developing any designer’s career. It helps you make a better impression on potential clients, hiring managers, and even current colleagues or employees.
Personal logos are one of the best ways to enhance your brand. They may seem small, but this one tiny symbol can do wonders. It conveys who you are as a professional and as a person—which is super important for clients who are interested in hiring you.
So how do you create the perfect logo for your personal brand? Follow these six simple steps.
Step 1: Write a creative brief
Like any design project, your personal logo requires planning. Think about your brand’s personality, your target audience, and how you want people to respond to your logo.
Step 2: Specify your name
You probably have more names than you realized—first, middle, and last names, initials, and nicknames. Consider which name or combination thereof will work best for your brand.
Step 3: Find inspiration
Before you rush to the drawing board, look at other logos—especially those in your industry. You’ll get some cool ideas for things you want to do (or things to avoid).
Step 4: Refine your concept
Now’s the time to edit your initial sketches. Check that the design will meet your needs, engage your target audience, and be aesthetically pleasing.
Step 5: Select your brand colors
Color plays a huge role in how people perceive a brand. For instance, warm colors can feel energetic—but too many of them can cause anxiety. Consider how your color choices impact the audience and reflect your brand personality.
Step 6: Evaluate the result
The last step is to compare your final sketch to the creative brief and see how you did. If you’re happy with the results, you’re all set. If not, don’t be afraid to make revisions.