Nike 100

Nike 100 identity design 08

Debuting at the 2008 Beijing Olympics and traveling to 100% Design in Tokyo, the Nike 100 described the history of the Nike brand through 100 quintessential artifacts that embody the unrelenting pursuit of lightness and speed.

We designed the architecture and interiors, oversaw production of the 9,000 sq ft exhibition space, and authored and curated all content – including dynamic installations, film, and interactive media. An iPod-based navigation system allowed each user to define their own path through the exhibit, and hear the voices of the designers and athletes that made sports history. Located in Beijing’s 798 Arts Space, the exhibition doubled as a social gathering spot and a venue for design lectures, talks and symposia. Finally we organized a national student project that involved design students from the top art academies in China contributing to a special crowd-sourced catalogue.

 Design by 2×4.

Cuckoo

Cuckoo Identity : Placemaking 01

Cuckoo is Adelaide’s foremost underground electronic music, cocktail and tapas bar.

We were engaged to not only rebrand the venue but also consult on a revised floor plan to help activate dead areas. A logotype was created with various weights of monotype fonts that gave a quirky character which perfectly suited the different types of electronic music that is played at the bar. As the main colour scheme for the interior was black and white, pastel coloured papers were used for the menus and various collateral to give splashes of colour throughout the space and again ad to the quirky nature of the venue. The main graphic walls were pasted with black and white posters of various imagery, these were layered, ripped and torn to create an interesting textural collage of imagery. Old pallet timber was used to create feature walls behind the bar and dj booth, this added warmth into the interior and visually highlight these key areas.

Design – Band.

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Industrial Design for Outer Space

Designing the interior of a spacecraft may be more difficult than you think. When dealing with long tearm confinement, everything from the shape of a chair to the color of the wall could have an effect on a crew members mental stability. This is truly a mix of design, engineering and straight forward problem solving.

via Vice

Roen

Roen Interior design 01

Interior design by Ito Masaru Design Project SEI.

The space is divided into large three zones through setting the tunnel made of black glass at the center obliquely in response to the customer circulation. The space starts from the main zone positioned in the center that is opened widely towards the entrance. The custom-made chandelier made of Swarovski crystal and the titanium skull as the symbol of this shop is set on the ceiling like a waterfall towards the floor. And the small room next to the main zone is positioned as an antechamber of the fitting room. The room is featured by the organically wriggling floor with the digital LED installed under the glass printed in the colored leopard skin pattern.
Moreover, the minimally constructed cashier zone is positioned on the left zone. As a result, the whole space is presenting Roen’s regular concept such as the fusion of minimum and glamorous taste without intention.

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SKINS 6/2

SKINS 6:2 LAS VEGAS Design 02

“When Skins 6/2 Cosmetics’ owners approached us to establish their brand in the US, we were thrilled at the opportunity to re-think the cosmetics retail experience. The site’s prime location at Las Vegas’ newest destination – the Cosmopolitan – was the ideal platform for launching the brand and concept, bolstered by distinguished neighbors such as London fashion retailer All Saints and New York’s famed Blue Ribbon Sushi, to name a few. So the challenge was to create an inspiring venue to showcase some very exciting cosmetic and perfume brands, and inject some magic into a new-built space (keeping in mind the Las Vegas factor…). By juxtaposing simple elements treated in unusual ways, strong visual merchandising opportunities and playing up the scale of the space, Skins 6/2 stands out as a dramatic, spontaneous boudoir – and the customer response has been wonderful. Many shoppers have already mentioned they take  away the feeling of having been inspired, which really is the ultimate goal of any good retail experience.”

Oliver Michell, UXUS.

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