PANIC ROOM

Tilt :

The hotel Au vieux panier asked me to design a room, I first told them that I wasn’t interested doing just decoration in the room but I wanted to create something that will look more like an installation. I thought about it also as a huge canvas where I needed to think about the composition and play with the empty white part of the room to accentuate more the idea of Chaos on the other part. Then I asked my friend Tober who gat a great old school style for tags, Grizz who is also the man behind the camera and Don Cho who is a Hip Hop singer from Marseille but who used to be a tagger from my home town Toulouse. It took one week to do the whole thing cause the idea was to exaggerate what you can usually see in some abandoned places. Too much tags, too much drips, too much sentences, too much throw ups … What I also wanted to show is that people can appreciate any type of graffiti, even the more basic, it’s just a matter of point of view …

bigaddict.com | graffitilt.com

Kidrobot

Kid robot interior retail design 01

MASHstudios interior design for Kid Robot retail store in Miami.

As an icon in pop culture, art toys and vinyl, Kid Robot needed something simple and fresh, modern yet understated for a young feel that wouldn’t over clutter their small spaces. In each store, smaller shelves were needed for the toys, as well as storage areas and apparel displays. Custom built cabinets, fixtures, flooring, signage, and graphics were incorporated throughout the span of the projects.

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Cioccolato

Savvy_Cioccolato_Interior Brand Design 07

Cioccolato is a pastry boutique specialized in custom deserts for special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.

The main concept is derived from the already existing Cioccolato, and repositions the brand as a pastry and specialty services provider that caters to all occasions. The Bake & Decor descriptive is used to communicate the new attributes of the company’s work towards the rebranding project, without confusing Cioccolato´s current customer base.

We developed a sweet and festive visual identity that uses brightly colored elements and memorable phrases, which go well with any kind of special event.

Design by SAVVY STUDIO.

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Jaleo Restaurant

José Andrés' restaurants Las Vegas 12

Brand restyling for the new chef José Andrés Jaleo restaurant at The Cosmopolitan Las Vegas, specialized in spanish cuisine. Design of the daily use materials and other graphic elements for the interior (wallpaper inspired a Mantilla and lettering for the main entrance doors and others).

Interior design project developed by Rockwell and Rockwell Group Europe. Identity by toormix.

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Videotron Flagship Store

Sid Lee Architecture and Sid Lee opened Videotron’s new flagship store in Montréal.

The store was the launching pad for the company’s new mobility services. This expéeience marks the coming together of the various services offered by Videotron, taken to a new level by video and interactivity in store. The main objective was to pique the interest of potential customers through the use of new, dynamic channels designed to immerse customers in Videotron’s products.