Saskatchewan Jazz Festival

Saskatchewan jazz festival design 01

Refreshing the look of an established Canadian music festival through print and mobile campaigns, Firebelly helped the Saskatchewan Jazz Festival achieve a 60% increase in ticket sales over two years.

The bold designs repositioned the festival from a traditional, single-genre jazz festival to an international music festival spanning jazz, blues, funk, pop and world music. Highlighting the diverse musical offerings of the ten day festival appealed to a new and younger audience without alienating jazz enthusiasts.

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LUX* Island Resorts

Lux Identity collateral design 01

Identity and collateral for 5-star resort group by & SMITH.

With five Indian Ocean properties, LUX* Island Resorts offer lighter, brighter holidays. Involved from an early stage, we contributed to strategy, naming and operational concepts before creating the brand identity. Vibrant and distinctive, the identity reflects a lively, spontaneous brand seeking to avoid the predictable patterns associated with luxury travel. A monolithic logotype is supported by a broad colour palette and candid photography, while operations respect a ‘light-footed’ commitment to preserving the islands‘ natural beauty. A comprehensive roll out has encompassed everything from ’50 Reasons to go LUX*’ (a unique twist on traditional brochures) to websites, room directories, menus, sub-brands and complimentary holiday journals for every guest.

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