Cioccolato

Savvy_Cioccolato_Interior Brand Design 07

Cioccolato is a pastry boutique specialized in custom deserts for special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.

The main concept is derived from the already existing Cioccolato, and repositions the brand as a pastry and specialty services provider that caters to all occasions. The Bake & Decor descriptive is used to communicate the new attributes of the company’s work towards the rebranding project, without confusing Cioccolato´s current customer base.

We developed a sweet and festive visual identity that uses brightly colored elements and memorable phrases, which go well with any kind of special event.

Design by SAVVY STUDIO.

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Videotron Flagship Store

Sid Lee Architecture and Sid Lee opened Videotron’s new flagship store in Montréal.

The store was the launching pad for the company’s new mobility services. This expéeience marks the coming together of the various services offered by Videotron, taken to a new level by video and interactivity in store. The main objective was to pique the interest of potential customers through the use of new, dynamic channels designed to immerse customers in Videotron’s products.

Pop Art

Pop Art 01

In 2011 adidas Originals organizes 6 pop-up stores with guerrilla tactics in Germany, Switzerland and Austria. D’art Design Gruppe creates this unique shop concept customized for the adidas collection “ransom” and “blue”.

Only the ones who will be in the right place at the right time can purchase the exclusive collections. The pop-up stores open only for a short time in Germany, Austria and Switzerland. Only invited guest know the locations. They are communicated through social media channels. The urban style stores are 40 to 90 sqm large. Not only the materials like the store furniture consisting of steel tubes, exposed cables or the illumination with simple light bulbs is simple. The products also seem to be hung randomly on the system. But anything is left to chance: The system behind it all can be put up within on day on site with one hex key.

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